Blog
Latest Writing
Short notes, deep dives, and practical guides I'm publishing as I build and ship.
Social Commerce & UGC Integration: Turning TikTok/Instagram Content into Checkout-Ready Revenue
A Practical Implementation Guide about Social Commerce and UGC Integration (TikTok/Instagram)
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How I Audit a Slow Ecommerce Site (and Usually Cut Load Time by 30–60%)
Cut ecommerce load times by 30–60% with operator-grade audits. Measure real-user data, fix LCP/JS/CDN bottlenecks, and add guardrails for lasting speed gains.
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How to Add Subscriptions the Right Way: Proration, Dunning, Webhooks, and Edge Cases
This is a practical, engineering-first playbook in the way I implement it on MERN/Next.js projects. You’ll get concrete steps, checklists, and a few code patterns you can adapt immediately.
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Inventory Sync Without Chaos: Real-Time vs Batch, Race Conditions, and Data Integrity
If you’ve ever seen a customer charged twice, two orders created for one checkout, or the same webhook processed multiple times, your system isn’t “buggy”, it’s missing **idempotency and a reliable event pipeline**. In this post I’ll show how I design order flows in MERN/Next.js
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Cart Abandonment Is a Technical Problem First: 12 Fixes That Usually Lift Conversions in 7 Days
Cart abandonment usually isn’t an ads or product problem, it’s checkout friction. This post shares 12 technical fixes across checkout, speed, and trust that often lift conversions in just 7 days without a full redesign.
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Fraud Prevention for Online Stores: Practical Patterns for MERN + Stripe Radar + Rules
Protect your ecommerce store from fraud. Discover layered defenses with rate limits, idempotent payment flows, and Stripe Radar to stop chargebacks and attacks.
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